LA Yearbook Picture Day 2025
Key Elements
Creative directed and produced a promotional photoshoot with local talent and creatives around LA
Produced a portrait set and hired a professional fashion photographer to capture guests and ensure photos stand out against last year’s
Collaborated with 8 brands for the event
Sponsored and curated bar by brand LALO with full digital integration
3 of the top DJs in Los Angeles
Free “Little Library” provided books of all genres for guests to take home
Live portrait sketch activation
Background
Following the success of the inaugural Picture Day, we wanted to bring back the popular event, but with an elevated flair. The event featured portraits, a curated bar with custom cocktails, raffle, pizza and amazing DJs, just like last year. However, this time we also added elements like a vegan cookie vendor, live portrait painting artist, and a free Little Library sponsored by the beloved LA brand, Kids of Immigrants. We teamed up with Slow Jamz Gallery to host the 2025 Picture Day and yet again expanded our network of creatives in LA by collaborating with a new venue and distinct, yet related audience.
The Impact
The marketing campaign we creative directed and produced in order to promote the event was extremely successful on our digital platforms, growing our following by over 77%. Our campaign content garnered over 80.6k unique impressions on Instagram alone.
